Wherever you go these days, most of the time people talk about… problems. Whether you are out with your friends or waiting in line at the grocery store, people tend to talk about their health problems, economic issues, trouble with relationships, their kids’ behaviour, etc.
This can be a great opportunity for you, as a coach. In no way do I mean by taking advantage of people’s problems, but it helps you to meet them where they are, to get involved with their problems and to create a bond.
This can be one of the many occasions when you can connect with your clients. When they look for help to solve a problem, they want someone who can understand them, someone who has been there and knows how they feel. People tend to choose emotionally when it comes to this situation. Show them you know their problem, make them feel comfortable and safe while sharing their feelings with you; they will then trust you and, most importantly, will want to work with you.
You have the solution to their problem
Always remember that your clients must know that you have the solution to their problem. They must know that you are an expert in your area and your other clients’ success stories can prove that. This is what your message should always convey.
If you explain to your audience how you fixed a problem, it will allow them to start believing that they can do it as well. If you did it, or your other clients did it, why can’t they? Since they trust you, because you have bonded with them in their problem, they’ll also trust your solution. Besides, you are the living proof that it works! Help them see what would have happened to you, had you not solved the problem. What was at stake for you? What would have been the cost emotionally, physically or financially? They’ll relate to the risks themselves. And don’t be afraid to ask them the question: “What is it costing you right now, to have that problem? What will it cost you in a month, in 6 months from now?” They have embraced the problem, and subconsciously, they’ll follow the same path with regard to the solution.
Earn their trust and give them hope
It is important to give them hope, to help them see a little beam of light at the end of the tunnel. This light may be new for some people, but it will give them the strength to walk this road with you. Do not try to sell them false hope, because they will be very disappointed if they do not get what you have promised, and your reputation and credibility will suffer. It is better to be honest and tell them that there might be some setbacks, but if they are determined and committed, together you can achieve what you had planned from the start.
Once you have gained their trust, they will listen to you and will see you as their leader. Make sure they know you are there for them every step of the way, but that you are not just a shoulder to cry on or the one who does their part of the work. They pay you to get results, and they must also make a personal effort to achieve that goal. Their satisfaction will be far greater knowing they were actively involved throughout the entire process.
Now that you know how important it is to find a way to bond with your clients, it is time to learn how to let them know you are the one they must look for, by using your Magnetic Message. In order to do this, I recommend you visit my website http://coachingandsuccess.com and ask for your free copy of my “Discover Your Magnetic Message” document.