Online marketing in Orange County California provides essential tools that can help local businesses connect with the 3+ million residents. Orange County is a multi-cultural region that has become a Mecca for entrepreneurs, small business owners, and Fortune 500 companies.
The best thing about online marketing in Orange County California is the wide range of techniques that can be applied in this market. The cities and towns positioned in this region are inclined to attract residents that are experienced with technology and use computers and cell phones for many aspects of their daily lives.
Many O.C. residents rely on search engines to deliver driving directions; locate local businesses; and read consumer reviews of restaurants, nightclubs, car dealerships, retail stores, and apartment complexes.
To enhance search placement, Orange County proprietors need to integrate several online marketing strategies. A few of the more popular include: video marketing, podcasting, link building, local search, and social media marketing.
To totally participate in these methods requires proprietors to have a search engine optimized website that is easily viewed on different browsers and mobile phones. It’s especially important for O.C. companies to optimize websites for mobile viewing before venturing into mobile marketing.
Orange County California has one of the highest percentages of mobile phone subscribers in the nation. Becoming familiar with the advertising formats residents want delivered on cell phones can go a long way in retaining loyal customers.
One approach for reaching mobile subscribers is to participate in local listing marketing. Local listings refer to public directories that are similar to business phone books. These directories let locally-based businesses publish their address, phone number, website URL, hours of operation, and marketing materials.
Not only are local listings a great way to attract new customers, they can also help improve search engine rankings. Company websites receive an inbound link from every directory where they publish.
A lot of companies stop short by only publishing to major providers such as Yahoo! Local and Google Places. Taking time to publish to every available directory can improve link building online strategies and better search placement.
Another favored marketing strategy is online videos. It seems befitting for Orange County proprietors to embody this method since Los Angeles County is their neighbor. Proprietors can tap into a vast array of talent including actors, filmmakers, producers, musicians, graphic artists, and web designers.
More than most other regions, Orange County provides opportunities to participate in online video marketing that is superior to most. Business owners can hire talent scouts to locate actors for videos.
They can employ students attending the Columbia College Hollywood or Los Angeles Film School or work with locally-based online marketing agencies. Orange County seems to have an endless pool of talent that business owners can utilize for all their marketing projects.
Including social media marketing into current business plans is a must-do for O.C. companies. There’s a lot more to social media marketing than setting up a Facebook page and Twitter account.
Social marketing requires careful planning and understanding of how to make best uses of the practice. It’s strongly recommended to develop a strategic plan with a skilled social media marketing consultant.
More from this Contributor:
Using Local Search Orange County California to Attract New Business
Ways a SEO Service Company in Orange County California Can Improve Business
Fundamentals of Social Media Marketing in Orange County California