Make your own flyer to get customers and clients quickly. Get your message across and make a powerful impact. Create a flyer that is impossible to ignore! Use these tried and tested flyer design tips and flyer ideas to plan a winning flyer.
Write an eye-catching headline
A snappy headline is needed to get the reader’s attention straight away. Direct marketing research over the years has shown what works and what does not. This is what has proven to be effective if you want your headline to get the reader’s attention:
- People want a solution, easy and fast, to their problems and concerns. Headlines that include phrases like “The Answer to ..” and “An Easy Solution for …” work well.
- It is human nature to want something new. People love to think they have the latest information that gives them an advantage. Headlines like “Introducing the Secret to …” and “Discover at Last…” appeal to this need in people.
- Appeal to the reader’s emotions in your headline. People want to do what’s best for their family, pets and home. Use phrases like “Help your Family to ….” and “Keep your Home…” in your flyer headline.
Use an appealing graphic
One large image delivers more impact than a number of smaller pictures. A striking graphic is a real attention-getter. It provides a focal point to your flyer and stirs the reader’s interest. You can get hold of a good quality graphic by purchasing stock photos online. Select a graphic that supports the message you are trying to get across. Try and sum up the essence of your product or service in one quick glance with the right image. For example, if you are advertising a pet care business use a graphic that shows a happy, well-cared-for pet to strike the right note about your pet service. If you are promoting a music event use a photo of the band to create immediate recognition.
What is in it for the reader?
People are generally only interested in how something can be of help or use to them. Readers respond positively to advertising and marketing text that uses the words “You” and “Your”. Use adjectives that highlight the potential benefit of the product or the service for the reader. Words like “useful”, “reliable”, “valuable” and “cost-effective” all focus on benefits. Other powerful words to use in the text of your flyer include “save”, “results” and “proven”.
You can back up your claims with testimonials and endorsements from satisfied customers. Always provide the full name to give credibility to the testimonial. Keep you text simple and to the point. Avoid losing the reader’s interest with complicated fonts and long sentences.
Get the reader to take immediate action
When you make your own flyer you want to motivate the reader to take some form of action as soon as possible. There are a number of effective ways to do this. You can offer a limited time discount, free gifts or special offers. Use words like “Don’t miss out..” and “Call now …” to spur the reader to action.
A flyer is a cost effective way to reach a wide audience. Find out more about how to make your own flyer successfully at How to Make a Flyer and capture the customers you want.
Julia Derby has many years experience working in small business development. Her website My Home Business Ideas provides free ideas and practical advice for people who want to enjoy the rewards of making money with a home based business.