The major engines now issue a search rank to a particular site based on how important THE REST of the Internet thinks they are on the topic. In other words one of the main standards by which sites are ranked is how many people related to that particular search term actually link back to the site in question. It’s necessary to point out here that a site’s ranking is not based on HOW MANY sites link to yours, but the quality of that link with regard to the search term. On any particular day, Dell, Apple or another computer powerhouse may inhabit the top rankings for the search term ‘computer’, for instance, simply because there are more people out there in the computer industry that link to them or link to them within documents that reference computer specific content. Life is a little more difficult these days for the little guy.
All is not lost. While it’s still good practice to include properly targeted meta tags, document titles and succinct page text on your site, all of that hard work must be supplemented by increasing your sites presence or footprint on the web … a site must, in a sense, have a relationship with the net rather than exist within it and with a little luck and a lot of patience the little guy can still compete.
Article submission is the key to developing this quality relationship. Authoring articles with direct links back to your primary site will increase its ranking with search engines such as Google and as an added bonus introduce readers to your products and services.
Fastbin.com helps companies receive quality exposure to millions of web visitors by allowing you to post quick how-to or informational articles. Fastbin not only displays the articles for all to see, but attaches your logo, a description of services and your contact information as a letterhead to each article. You can add pictures, video or other media to your articles and if you need a little more instruction there is a link right at the top of the authoring page with tips on how to write articles.
Better yet, Fastbin works to index all articles in search engines, so the next time someone searches Google or another search engine for information in that industry, they may not only find the articles you submitted, but the contact information necessary to explore more of your products and services.
Fastbin also generates an icon for you to post on your own website. The icon acts as a link to your article archive on Fastbin and allows your visitors easy access to your articles. There is even direct interactivity between Fastbin and other social networking sites like Facebook.
Small business owners may visit the site and write about whatever they know, whether it be industry tips or a quick how-to article. Any business of any size can benefit and it’s completely free for everyone involved.
We all know that online article submission is the key to developing a quality presence, but Fastbin may be the best free marketing tool available today.