Health care companies, colleges, advertising firms and newspapers rank among the employers hoping to hire a new marketing coordinator. These coordinators often report to a marketing manager or other senior leader in the company. Marketing coordinators may plan events and conferences, conduct research, prepare proposals and reports and develop brochures and other marketing materials. Some lower-level positions also require coordinators to complete administrative tasks, including ordering supplies, filing expense reports and arranging travel. While many opportunities are full-time positions, some companies only want a marketing coordinator to work part-time.
Most employers look for applicants who have a bachelor’s degree in marketing, communications, public relations or business. Some employers also accept degrees in journalism or English. Some businesses prefer marketing coordinators with a master’s degree, while those with entry-level openings will settle for a high school diploma. Aspiring marketing coordinators should take classes that strengthen their writing and editing skills and teach them basic marketing principles. Public-speaking classes can also provide some of the communication skills you’ll need.
Applicants for marketing coordinator jobs often need one to three years of experience in marketing, advertising, public relations or sales; some jobs require up to five years of experience, while other jobs require none. Some employers prefer candidates with experience in a specific industry, such as insurance, engineering, environmental services or architecture.
Skills and Knowledge
Strong writing and communication skills are keys to success for marketing coordinators. Hiring managers also want applicants with excellent computer and Internet skills who are strong proofreaders and editors. Required software knowledge may include presentation, spreadsheet and word processing programs. Experience with photo-editing, desktop publishing, graphic design, social media and/or website development software is considered a plus by some companies.One ski resort requires its marketing coordinator to have intermediate-level ski or snowboarding abilities.
Employers want marketing coordinators who are very organized and able to manage several projects at once while paying attention to detail. They must be able to meet deadlines and perform well in a stressful environment. Because marketing work involves collaboration with a variety of professionals and departments, coordinators must function well in team settings.
Sources used for this article:
Screenvision: Marketing Coordinator
Universal Healthcare: Marketing Coordinator
CVTC: Marketing Coordinator
Stantec: Marketing Coordinator
Gannett: Marketing Coordinator
Physiotherapy Associates: Marketing Coordinator
Saint Leo University: Marketing Coordinator
Vail Resorts: Marketing Coordinator
Tufts Health Plan: Marketing Coordinator
USA Today: Marketing Coordinator