I recently stumbled across a gentleman named Hans van Hoek, out of Williamsburg, Virginia. As businessmen, timing and circumstance play an integral role in our daily activities. I’m always interested in fellow business owners and hearing about their businesses. Interestingly enough, I had been approached by numerous people with questions about mobile, or text, marketing. Until now, I didn’t know anything about mobile marketing.
Hans van Hoek runs an advertising agency called NetPromotions in Williamsburg, Virginia. As is the case with any business, it’s important to stay informed on upcoming trends. With the internet, it’s become increasingly apparent that businesses need to be prepared for the mobile age. Businesses will have to design their sites to be mobile phone friendly, which is different from current website development. This is a big reason NetPromotions is ahead of the curve.
Hans told me, “mobile advertising will increase 2,700% over the next 3 years.” Simply stated, serious business owners have to make sure their websites are mobile phone friendly by 2013. Another fact Hans provided is that 95% of all text messages are read within 5 seconds.
What sets Netpromotions apart in their industry? Pricing and strategy.
One might expect, with their high end technology, to pay exorbitant fees. Nothing could be farther from the truth. In fact, I was amazed when he told me their prices.
Rather than share their pricing, I thought it would be better to share their unique approach to their design. Their sites are search engine optimized by location rather than region, which is crucial for business owners. With regional optimization, they’re more likely to be found by clients outside their service areas. That means a lot of wasted money, which in this economy is an important factor in their decision making process. So NetPromotions focuses on building a business’s online presence based on their service areas.
Another major difference with NetPromotions web design is that clients are really getting two versions of their website. One is the normal web design. The other is the mobile friendly version, created with a re-direct script. When someone visits a website from a cell phone, they’re automatically redirected to the mobile friendly site. Without a mobile friendly site, potential clients have a hard time seeing the information on the business website. A huge deterrent for a potential customer.
NetPromotions also offers text marketing, with the short code 90210. 90210 is one of the most recognized numbers in America, which works works to the Business Owner’s advantage. Because 90210 is so widely recognized, it serves as its own brand.
My favorite service NetPromotions offers is their Online Reputation management. They remove the negative results found in all the major search engines.
For your money, your best option would be their text message/website combination. $99 for 3000 text messages a month and a 10 page search engine optimized(mobile phone friendly) website for $199. Once you become a client, you receive a marketing manual tailored specifically for your business. Plus, you can receive other design services as a courtesy. These gifts could include buttons, cards, flyers, and many more.
It’s easy to see Hans van Hoek’s vision of NetPromotions, especially when you get a chance to speak with him. NetPromotions does Williamsburg, Virginia proud.