Skateboarding was originally thought only to be performed by reckless, dangerous and disrespectful teenagers who didn’t care about anyone or anything. The biased views of skateboarding have slowly begin to fade as trends in fashion, music and skateboarding competitions begin to slowly re-shape the way society views skateboarding.
It is well known that skateboarders were viewed as reckless individuals, who destroyed everything their path. There are many reasons why society has seen skateboarders in such a perilous manner. One reason is the fact that the clothing worn by most skateboarders was completely different in the early 2000’s. Skateboarders would often wear all black, which gave off a “punk” image. The music that went along with skateboarding was also seen as evil. The “punk” skateboarders who wore all black often listened to heavy metal rock; the type of music that uses a prevalent amount of profanity, violence and dark lyrics. Television also depicted skateboarders in a negative manner, they were often seen getting severely hurt, or being harassed by police officers. All those factors played a key role in why society saw skateboarding the way they did. However, things have begun to change.
In the mid 2000’s, the fashion of skateboarding started to change. It is unknown what brought about this sudden change in fashion, but it was popular even with non-skateboarders. Skateboarders began wearing more bright colors. Colored shoes were a favorite with a lot of people. Music artists began to release music about a shoe brand known as Vans. When songs started coming out, kids started wearing the shoes that corresponded to the song, and so did the skateboarders. Slowly, society began to accept skateboarding and it’s culture. The colorful clothing and imagery presented by skateboarding brands gradually won the public over. As a result, more companies started to produce clothing and shoes for skateboarding. These companies would eventually go on to promote the skateboarding as an art form.
With the addition of modern skateboarding contests, the sport has gained popularity as well as respect. Large scale competitions such as The X-Games, Rob Dyrdek’s Street League and New York’s Maloof Money Cup have presented skateboarding in a way that it has never been seen before. Most skateboarders in these contests were almost always seen smiling, even when they did not successfully land a trick. Shoe brands such as Nike and Addidas, began making skateboarding clothes and shoes. Initially, these companies received negative attention from skateboarders. Most skateboarders claimed that the only reason companies decided to incorporate skateboarding was because they saw that the sport was getting popular. Even though the brands received criticism at first, they later proved to be an asset to the sport of skateboarding, simply because they shed a new light on what the public thought about it.
After a few years of emerging contests, fashion and social acceptance, the art of skateboarding slowly began to take a new shape. People were more respectful of it, and it has changed over the years, for the better.