Did you know that there is such thing as The Science of Timing?
Here’s what it is. I’m going to explain this to you in my own words. The Science of Timing is the study of data around what happens at particular times during the day, week, month or year. The Science of Timing analyzes and produces stats based around trends specifically in social media. I believe you may be starting to get the picture as to WHY The Science of Timing is crucial to your online success.
I was introduced to this principle and study by a Hubspot Representative named Dan Zarrella. He is a leading social media professional that specializes in data analyzing.
- When to tweet?
- When to post a new blog post?
- When to update your Facebook fan page?
all of these questions and so much more are answered by The Science of Timing and will also be answered in this article.
So Here Goes: 7 Valuable Science of Timing Tips to “take home to momma” or “not”
Tweets are more retweeted between 2pm and 5pm, therefore obviously (overall) this is the best time to tweet. Note that it may differ depending on certain variables such as your niche, what you tweet about, your followers, etc. but a general “rule of thumb” is 2pm and 5pm. The 2nd best would be in the morning and evening when people are just getting their day started and finished.
Emails get the most attention [both positive (opens) & negative (bounces and spam)] on the weekends and early in the morning. So, what you can gather from this is that a lot of people check their email on the weekends, however the impact you have on them “could go either way” so be diligent in sending valuable content with great subjects. The second best time to do email marketing is around NOON (all days) and third is in the evening (all days).
Don’t be afraid to tweet too much, 22 per day is actually average, after awhile you won’t get as many clicks, however you’ll continue to gain followers. Use this knowledge respectively. For example if you’re shooting for clicks, tweet a little less, but if you’re tweeting to engage and build followers, tweet a lot more.
More articles get posted to Facebook during the week however there are more shares on the weekend. 1st. Saturday 2nd. Sunday. This tells me two things. One, people have more time on their hands to actually read & share your content on the weekends and Two, it tells me that similar to the twitter scenario, the longer a post/link sits, the more attention it will receive.
- Mix up your tweets. You can repeat a link or some information more than once per day, but make sure you change the text around a bit and make it enthusiastically captivating for your followers (he he, just had to throw that big word in there: enthusiastically!).
- Blogging is best received in the morning, so its best to post your blog updates in the late evening or early morning. This one is self-explanatory.
- In regards to blogging, again, don’t be afraid to blog too much. Content is King and The More Value The Better!
I pray you received some valuable information from The Science of Timing article here on The Yahoo Contributor Network. This is what I learned from Dan Zarrella from Hubspot several months ago on a very popular Webinar with more than 24,000 people. He recently followed up with a The Science of Social Media Webinar. You can follow him @danzarrella and share this article on twitter using the hashtags #timesci and #smsci.
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For more fantastic marketing, social media and pr tips as well as “a little entertainment” visit Manifest Your Dreams Publicity Official Blog Site, and mention me @curtbizelli when you share this article on Twitter!